CBOE Private Markets

Cboe and Globacap partnered to launch Cboe Private Markets — a new platform built on Globacap's technology and introduced to the US market under the Cboe brand.

As Lead Designer at Globacap, I lead a cross-functional UK and US team responsible for defining CPM's visual identity, design system and digital experience.

Challenge

The challenge was to create a brand that felt new while acknowledging the partnership behind it.

Solution

We developed an identity that combined visual cues from both organisations—the confidence and heritage of Cboe with the geometric square motif synonymous with Globacap. I wanted to communicate trust, expertise and a human approach to private markets. Warm photography, natural lighting and relaxed executive environments softened the traditional corporate aesthetic, creating a sense of quiet authority rather than overt financial seriousness.