McCann Friskies

Challenge for Friskies × Ural Airlines

When a story about an overweight cat being refused boarding went viral, it quickly sparked conversations around airline policies and travelling with pets. Seeing an opportunity to respond in a timely and positive way, McCann proposed a collaboration between two of its existing clients—Friskies and Ural Airlines.

The concept reimagined the flying experience for pets through a co-branded Pet Welcome Bag and an integrated campaign celebrating travelling with four-legged companions.

Solution

I developed a visual identity that places the journey from a pet's perspective. Soft skies, aviation cues and playful imagery created an emotional narrative that connected the two brands through comfort, care and adventure.